In this conversation with The DHC Group's Mark Bard, Craig Romanok, Chief Commercial Officer at Digitas Health/Publicis Health, reflects on three decades of change in pharma marketing and the trends shaping its future. From the rise of health consumers to the promise of AI, Craig discusses why creativity continues to drive meaningful impact and why a multi-dimensional approach to AI will define tomorrow's industry leaders.

Digitas Health made a powerful mark at Cannes Lions 2026, earning four shortlists, a Silver Lion, and a Grand Prix for its bold Novartis campaign, Relax Your Tight End. The work highlights how creative bravery and cultural relevance can transform healthcare storytelling and drive meaningful impact.

A firsthand look at the New York Festivals x June Laffey Case Study Masterclass, exploring how storytelling, craft, and creative intention turn healthcare campaigns into award winning case studies. Learn key insights on scripting, structure, and emotional impact.

Publicis Health celebrates multiple finalists at the 2026 Med Ad News Manny Awards, including Digitas Health and P-Value Group, with Global CEO Matt McNally named Industry Person of the Year.

Pharma stepped into culture at The Big Game. Discover four key signals shaping health advertising, from prevention to emotional storytelling.

Learn how Publicis Health and Digitas Health foster global connections, cross-industry inspiration, and human-centered creative strategies in healthcare marketing.

Learn how Publicis Health and Digitas Health foster global connections, cross-industry inspiration, and human-centered creative strategies in healthcare marketing.

Digitas Health thought leaders share insights on AI, influencer marketing, DTC strategy, and creativity in the Med Ad News Healthcare Agency Roundtable 2025.

A behind-the-scenes look at creating a Cannes competition campaign for The Lotus Flower Charity, supporting women and children affected by war through creative strategy, storytelling, and fundraising.

A behind-the-scenes look at creating a Cannes competition campaign for The Lotus Flower Charity, supporting women and children affected by war through creative strategy, storytelling, and fundraising.

Digitas Health is making a bold move in its creative leadership, signaling exciting changes ahead. This shift marks a new chapter for the agency as it continues to push the boundaries of healthcare creativity.