The Creative Renaissance and Modern Marketing
In a chat with Med Ad News, Matt McNally, CEO of Publicis Health, and Allison Ceraso, chief creative officer at Digitas Health, discuss the creative renaissance that is underway at Digitas Health, industry transformation, modern marketing, and of course, AI. Highlights of the conversation include: What drew McNally and Ceraso to Publicis Health and Digitas Health, respectively (0:20); biggest opportunities for driving growth for clients and patients (1:55); how AI and RWD reshapes how we connect across the entire healthcare ecosystem (3:23); ensuring that creative is amplified, not overshadowed, by AI (4:37); the new game in modern marketing (8:54); reimaging creativity and engagement (10:41); brands as platforms serving patients, caregivers, HCPs, and payers simultaneously (12:16); new era of patient communication and connection (14:34); what is Verilogue? (16:04).