Creating Global Connections for Good

In a chat with Med Ad News, Matt McNally, CEO of Publicis Health, and Allison Ceraso, chief creative officer at Digitas Health, explain how they draw inspiration from other industries and pull it into pharma and health care, the importance of having connections across the globe while remaining locally relevant and without traditional silos, and the philosophy of creative within Publicis Health and Digitas Health. Highlights of the conversation include cross-industry influences and inspiration (0:06); how Publicis Health creates an ecosystem for global connections (5:08); creative perspective in bringing together global teams while maintaining to local feel (7:03); a look towards the future of healthcare marketing (11:12).

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