Digitas Health Leaders Shaping the Future of Healthcare Marketing

Data & AnalyticsTechnology & AICreativeStrategyIndustry Trends
Written By Digitas Health

Digitas Health leaders were prominently featured across the Med Ad News Healthcare Agency Roundtable 2025 series, contributing insights that reflect where healthcare marketing is headed and how brands can lead with both intelligence and humanity. From artificial intelligence and influencer engagement to evolving DTC strategies and creative inspiration, these conversations underscore Digitas Health’s commitment to shaping meaningful, modern healthcare experiences.

In the roundtable on artificial intelligence, Chris Seminowicz, Head of Data and AI Strategy, challenged the industry to move beyond seeing AI as either a threat or a silver bullet. Instead, he emphasized AI’s role in making insights faster, clearer, and more defensible, enabling teams to focus on emotional storytelling, sharper strategy, and better outcomes. That human-first lens on technology is echoed in the discussion on healthcare influencer marketing, where Erica Rivera, SVP of Engagement Strategy, explored how influence is evolving beyond podium driven KOLs to include Digital Opinion Leaders who engage authentically with both peers and patients. As Erica noted, meaningful healthcare dialogue is increasingly happening across digital platforms, shaping conversations in the exam room and redefining how trust and expertise are built.

The series also highlights how Digitas Health leaders are navigating broader industry transformation. Elle McComsey, Chief Strategy Officer, shared how predictive, data-driven approaches are reshaping the DTC landscape, allowing brands to anticipate behavior and design more relevant experiences. Looking ahead, Emily Spilko, EVP & Executive Creative Director, offered an optimistic outlook as the industry moves toward 2026, while Gregory Nance, SVP & Group Creative Director, reinforced the enduring importance of human voice, culture, and lived experience as the true drivers of creative inspiration. Together, these perspectives paint a clear picture of Digitas Health’s leadership at the intersection of data, creativity, and human connection.

Digitas Health
Previous

Creating Global Connections for Good
Next

9 Core Shifts Shaping Health Solutions and Communications