Digitas Health Earns Top Honors at Cannes Lions 2026
Cannes Lions 2026 was a standout year for Digitas Health.
This year, we proudly brought home some of the industry's highest creative honors, earning 4 shortlist recognitions, 1 Silver Lion and the prestigious Pharma Grand Prix for our groundbreaking work with Novartis. Our very own Chief Creative Officer, Allison Ceraso, was also named a Cannes Juror this year as well.
Relax Your Tight End Takes Home the Pharma Grand Prix
Our campaign with Novartis, Relax Your Tight End, received global recognition on one of the industry's biggest stages, culminating in the Pharma Grand Prix, the highest honor awarded in the category.
The campaign was celebrated for its bold, culturally relevant approach to raising awareness around an often-overlooked health issue. By leveraging humor, sports culture and unexpected storytelling, the work sparked conversation, challenged stigma and connected with audiences in a way that felt authentic, relatable and human.
As highlighted in recent MM+M coverage, Relax Your Tight End stood out for demonstrating how creativity can drive meaningful engagement in healthcare and inspire action beyond traditional communications.
Awards & Recognition
Grand Prix
Integrated: Unbranded Product or Service Promotion
Silver Lion
Film: Cinema, TV and Digital Film Content – Unbranded Product or Service Promotion
Shortlists
Integrated: Unbranded Product or Service Promotion
Film: Cinema, TV and Digital Film Content – Unbranded Product or Service Promotion
Use of Humor: Unbranded Product or Service Promotion
Partnerships with Sports Talent
Winning a Grand Prix is a testament to the power of creative bravery, strategic collaboration and the trust shared between our teams, agency partners, and our partners at Novartis. It reinforces what is possible when we challenge conventions, meet audiences where they are and rethink how health stories are told.
Read more here: Novartis’ Relax Your Tight End wins Pharma Grand Prix at Cannes Lions