Digitas Health Takes Home Four Golds and the Titanium at the 2026 MM+M Awards

Digitas Health is proud to be recognized at this year's MM+M Awards, earning four Gold awards and the Titanium Award for Best in Show for "Relax Your Tight End." 

The work earned Gold in Disease Education Campaign, TV/Connected TV Advertising Campaign, Use of Creator and Influencer Partnerships, and Best Use of Humor. Judges noted that it went well beyond a celebrity health campaign, clearing up critical misconceptions about prostate cancer screening. They also praised how it owned the Super Bowl stage and valued credibility over celebrity, with every NFL tight end in the cast having a personal or family connection to the disease.   

The Titanium came down to a single word from the judges: "Big." The campaign took on the biggest cancer threat men face with larger-than-life talent on advertising's biggest stage. The impact was measurable too: prostate cancer search activity rose 1.8 times, and 23% more loved ones encouraged screening within a week.   

This recognition reflects the passion and dedication of everyone who worked on the campaign. As the industry evolves, Digitas Health remains focused on creating work that is bold and effective while staying deeply human at its core, helping people act when it matters most. 

Read the full MM+M Titanium Award for Best in Show 2026 profile to learn more.