PM360 Think Tank: Independent vs. Holding Company Agencies

In a PM360 Think Tank article, Matt Paul challenges the long-standing perception that agencies must choose between scale and personalization. Instead, he highlights how the most effective holding company models are built to deliver both, combining expansive, cross-disciplinary expertise with solutions tailored to each client’s unique needs.

By tapping into a broad network of specialists while maintaining a core team that deeply understands the client, these agencies can bring the right capabilities to the table at exactly the right moment. The result is not just more comprehensive thinking, but smarter, more relevant execution.

It’s this balance that ultimately drives stronger outcomes—turning scale into a powerful engine for personalization rather than a barrier to it.

Read the full article here: PM360 Think Tank Article